![]() The result looks set to launch a suave, super-spy saga for a new generation and there’s no partner more suited than TAG Heuer, where a history of excellence is similarly matched by a passion for action, an unparalleled focus on performance, and an unceasing desire to push what is possible. ![]() Pari’s unique lens on The Gray Man is the core of the global 360° campaign, which will activate in nearly 80 countries and brought to life across 150 TAG Heuer retail locations, in print, OOH, innovative digital and social placements, events, and so much more. The partnership features work from award-winning photographer, Pari Dukovic, to capture Gosling as The Gray Man’s Sierra Six while donning the TAG Heuer Carrera Three Hands. That said, when it came to the Gray Man’s watch, it had to be apparent that the TAG Heuer Carrera was the only choice - as it’s “The only watch that can keep up with The Gray Man.” In partnership, Netflix aimed to make the link between TAG Heuer and The Gray Man undeniable. While both Sierra Six and the narrative of The Gray Man are fictional, TAG Heuer’s “Don’t Crack Under Pressure” is a real-world manifestation of both. Little wonder, then, that The Gray Man is directed by Joe & Anthony Russo, two filmmakers who know a thing or two about bringing together a cast of superstars for a truly global action spectacle, having directed both Avengers: Infinity War and Avengers: Endgame. But just as important for a spy who hides in the shadows is its sleek, minimal, uncluttered design – proof that looks can also kill. As any respectable agent will know, split-second decisions can be a matter of life and death. Directed by Joe & Anthony Russo, Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters also star.Īnd what else would an elite super-assassin on a high-octane chase wear than a TAG Heuer Carrera – the iconic timepiece that was first created for high-speed pursuits on the racetrack. ![]() ![]() When the CIA’s most skilled operative (Gosling)- whose true identity is known to none-accidentally uncovers dark agency secrets, a psychopathic former colleague (Chris Evans), puts a bounty on his head, setting off a global manhunt by international assassins. The Gray Man sees TAG Heuer brand ambassador Ryan Gosling take on his biggest role yet, directed by the duo behind Avengers: Infinity War and Avengers: Endgame.
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